Writing and publishing press releases online is more than a way for attorneys to communicate information; it can also bring more clients to your Website.
Search engines look for information from sources other than your Website to establish your company's legitimacy. When they see your company name, or the names of your individual employees on other sites, like press release aggregation sites, you look more credible and can rise in search engine rankings. Also, press releases are a great way to communicate relevant information to your target audiences. Because of this, it is important to write and distribute press releases regularly online.
Here are some things to keep in mind when writing and distributing a press release:
- Make sure you are distributing your press releases across all areas, so you get the most coverage. There are many press release distribution sites available, including pr.com, businesswire.com and wiredprnews.com to name a few.
- Write about upcoming events or tradeshows that your company is hosting or attending.
- Announce company news, such as newly hired employees, accomplishments and awards. Don’t brag about everything you have ever done, but if you or your company recently won an important award, then create a press release about it. A good rule of thumb is to ask, “Who cares?” If you can name someone, then send it out.
- Remember, these aren’t essays or case studies; they are brief, to-the-point press releases, normally no longer than one page. The first sentence of your release should tell exactly what you are writing about. It should include a date, the name of the event or person and any other pertinent information, such as location. Don’t write too much fluff; just the facts, ma’am.
Online press releases are another great way to market your company. They are short, easy to write, and they won’t take up much of your time. Considering the potential boost in search engine results for your company, they are definitely worth the effort.
No comments:
Post a Comment